Lifeserve Blood Center has been tying into the college basketball tournament as a fun way to promote blood donations during this time of year. The promotion is called Blood Bank Madness. Shay Willis, Lifeserve Blood Center’s director of Pr and Marketing describes the promotion.
Willis describes how the promotion works.
Blood Bank Madness ties in all of the phrasing surrounding the March Madness college basketball tournament to tie in with Lifeserve’s yearlong slogan, one more in 24.
Check into donation locations at http://lifeservebloodcenter.org