How Broadcasters Follow The Rules For Political Ads

It’s expected that voters will be barraged with political advertising up until election day.  Broadcasters have some requirements to follow when airing political ads.   President of the South Dakota Broadcasters Association Steve Willard says that the rules vary for candidate or issue ads…

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Willard recalled the Thune/Daschle campaign for Senate….

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Willard says proving a falsehood is grounds for having the ad pulled.  He says issues are handled differently…

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Willard said the more the public knows the better so broadcasters try to err on the side of putting out as much information as possible….

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Willard says broadcasters have a lot more latitude concerning an issue, but there is also no protection for knowingly airing false information.