American Trust Insurance announced that the company will celebrate the holiday season by launching an “All Together In-giving” campaign on December 16. This pay it forward campaign will give $100 to each ATI employee to present to one person, a family, group or cause in need this holiday season. The mission of the “All Together In-giving” campaign is to spread kindness, support families, strengthen the communities and share with individuals and families in need in the ten communities in which ATI serves.
“We are incredibly grateful to our employees and our communities and want to give back in a significant, intentional way,” said Preston Steele, Owner and CEO of American Trust Insurance. “We feel that we can truly make a difference this holiday season by inspiring our ATI team to individually determine the beneficiary of his/her “All Together In-giving” dollars and present their choice with a monetary donation.”
The idea for the campaign began during discussions of holiday gifts and parties. As an organization deeply rooted in their relationships with local customers and businesses, it was decided to reallocate such funds to a more decisive effort to give back and make an intentional impact locally.
“We truly didn’t realize the meaningful reach that this effort would have and the difference it would make both to our employees and the recipients,” said Steele. “The passion and generous spirit of our team deeply aligns with our values as an organization and it has been humbling to be part of the significant ripple effect that pay it forward campaigns produce. We are excited to make the presentations next week.”
With 40 employees, over $4,000 will be presented from December 16-December 23 to a very broad scope of recipients.