The same department that brought you “Don’t Jerk and Drive” last year is back with another campaign aimed at curbing drinking and driving across the state. Director of the South Dakota Office of Highway Safety Lee Axdahl says, on the television side of the campaign, that campaign will portray a twist on popular TV shows…
The campaign is taking a two-pronged approach, and Axdahl says radio listeners will start hearing a similar but different public service announcement starting later this week…
South Dakota has seen a significant amount of deaths on its roads in the month of July, and Axdahl says some of those could have been prevented…
Axdahl adds that the number of first time DUI’s are going down across South Dakota, and says that is a testament that the campaigns are effective.